Why Fractional | FAQBoard AdvisorAI Philosophy

Fractional CMO · Board Advisor · Due Diligence

From positioning
to performance.

I partner with founders, CEOs, and boards of growing D2C brands to build the strategy, process, and team accountability that drives real revenue outcomes — not just check-lists.

25+

Years experience

200+

Brands served

$750M+

Revenue generated

Darren Wilson

Sound familiar?

You have a team working hard.
But growth feels reactive — and strategy feels like a guess.

You don't need another agency. You need a senior marketing leader who's been in the room — and knows what it takes to turn momentum into results.

That's where I come in.

What I do

Marketing leadership,
without the full-time overhead.

I carry a maximum of 3–4 clients at a time. When I work with your brand, you get me and my focus — not a delegation chain.

Fractional CMO

Executive-level marketing leadership without the full-time salary. I embed with your team, align strategy to revenue goals, and build the accountability your brand needs to scale.

Best for brands with $2M–$30M in revenue ready to grow intentionally.

Board Advisor

An experienced marketing voice in the room. I bring data-informed perspective, honest assessment, and executive-level insight to boards and investors who want honesty more than a yes.

Best for PE-backed brands, early-stage boards, and leadership teams.

Learn more →

Due Diligence

A thorough, operator-level channel wide marketing assessment before you commit. I give investors and operators an honest picture of brand positioning, the market, team capability, and real growth potential.

Best for acquisitions, leadership transitions, or brand resets.

Results that speak for themselves

Twenty-five years. Real brands. Measurable outcomes.

$750M+

Revenue generated

200+

Brands served

$500M+

Earned media delivered

3–4

Clients at a time. Always.

Dr. Bryan Gawley

Honest, insightful and invaluable team member.

Dr. Bryan Gawley

Founder & CEO, MD Skin Lounge

Mike Larrain

A critical leader in transition.

Mike Larrain

CEO, NuFace

Dr. Cameron Khavari

Dedicated to outcomes, growth and results.

Dr. Cameron Khavari

Founder & CEO, TriMotus

How it works

Simple. Focused. Results-driven.

01

Discovery

A no-obligation conversation. We talk through where your brand is, where you want it to go, and whether I'm the right fit.

02

Strategy

I dig into your brand positioning, revenue model, team structure, and channel mix — then deliver a clear picture of what needs to happen.

03

Execution

I work alongside your team as strategic advisor, embedded CMO, or board participant — monthly, quarterly, or project-based.

Schedule Your Discovery Call →

About Darren

I build brands people feel — and results you can measure.

I'm a 5x entrepreneur, CMO, and brand advisor with 25+ years building and scaling consumer brands across beauty, wellness, lifestyle, and hospitality.

I've led teams of 200+, managed $34M+ in marketing budgets, and sat in the CMO seat at brands generating real revenue. I know what it takes — and I know what gets in the way.

"Great outcomes are born from insightful questions — and sharpened by experience."
Darren Wilson
NuFACE · ZOX · MD Skin Lounge · bluemedia + 200 more
DTC, eComm, Amazon & TikTok Shop execution
Brand positioning & customer experience strategy
Paid, earned, influencer & affiliate marketing
CRM, email, SMS & loyalty development
M&A planning, due diligence & EBITDA management

Community & Leadership

RyzeLabs

Leaders ryze faster when
they grow together.

Beyond my CMO work, I co-founded Ryze LABS — an invite-only peer forum for CEOs, founders, and senior executives who believe the best investment they can make is in themselves.

8–9 handpicked members per LAB. No competitors in the room. Honest conversations across business, family, health, and purpose.

Experiences > Opinions

First-hand truths are more valuable than second-hand advice.

Consistency > Extremes

Smart daily habits outperform heroic sprints.

Learning > Knowing

Curiosity moves you forward. Certainty holds you still.

Together > Alone

Real strength comes from trusted connection, not quiet isolation.

Get in touch

Let's find out if we're a fit.

I keep my client roster small on purpose. Fill in the form and I'll personally review your message and respond within one business day.

I personally review every inquiry and respond within 1 business day.

Let's build something amazing.