Darren Wilson CMO

Product Overview

Product Description

dw offers marketing and advisory services for mid-market consumer brands.
Billing is either hourly or retainer based.
dw only accepts payment via major credit cards.

REVENUE GROWTH

Digital + eComm | Full Funnel Acquisition & Retention | Tactic & Media Performance Budget
P&L | KPIs & Forecasting | Market Opportunities

LEADERSHIP

Goal Alignment | Change Management | Values Alignment
Org Structure : Team, Freelance, Agency Planning & Accountability

MARKETING STRATEGY & EXECUTION

Paid Media | Organic Social | Content & UGC | Influencers | SEO | CRM | PR | BI |
Shopify | Amazon | Faire | APP | NPD | Affiliate | Events | Experiential
Analytics | Partnerships | Channel Partners | Audience Segmentation | Full Funnel Optimization

PROCESS IMPROVEMENT

Software | Tech Stack | Vendors | Cost Center Audit | Reporting
Accountability | SWOT | Teams | Integration Planning

BRANDING

Creative Direction | Positioning | Content Direction & Ideation | Vendor Selection

BOARD ADVISORY

Strategic advisor for: marketing, revenue growth, vendors, conversion, leadership, budget allocation and accountability.